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Conference and Forum,

October 18, 2012

Willbrook Platinum Convention Center,
Bucharest, Romania

Ruben Bru

IBM Director

Ruben is responsible for driving sales, developing competence centers and helping clients to maximize their investments in Enterprise Marketing Management Software – covering the leading brands of Unica, Coremetrics, Tealeaf and DemandTec – in Central & Eastern Europe and the Middle East & Africa.

With some one hundred countries from the Czech Republic over Poland to Russia and Turkey, all Africa and the Middle East, the CEEMEA region is at the heart of IBM’s Growth Markets strategy.

Ruben joined IBM in January 2011 via the acquisition of Unica, the market leader in cross channel campaign management. He launched Unica in Benelux, Germany, Alps and Central & Eastern Europe in 2004 and optimized the entire business process from intelligent marketing through to effective sales.

During Ruben’s 8 years leadership, he successfully grew the business, with 32 quarters of consecutive growth, adding million dollars of annual revenue to Unica Corporation. He worked with multinationals like Orange, Vodafone, O2, UPC, ING, Deutsche, Commerz Bank, BNP Paribas, Societe Generale, Otto and many more.

Prior to Unica Ruben worked for Marketic, SAS,  DDB Omnicom and Siemens. Ruben holds a Master’s degree in International Marketing and in Commercial Engineering (Leuven) and has completed an International Management Program from the Vlerick Management School (WW Financial Times ranking 13°). Ruben is based in Brussels, Belgium.

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