Conference and Forum,

October 18, 2012

Willbrook Platinum Convention Center,
Bucharest, Romania

Kate Hamilton

Marketing Director, Myriad Group AG

Kate is a highly-skilled technology marketer, who specializes in business to business marketing in the IT, Telecom, Mobile and Communications sectors. With extensive experience, Kate has delivered several award winning campaigns which had direct impact on the bottom line of the blue chip businesses she has worked for.

Kate’s career has spanned all the marketing key disciplines, from Product Marketing, Marketing Communications, through Channel Marketing to Marketing Strategy working with organizations such as Bull, Citizen Europe, PVI, Royal Mail, One-2-One (now T-Mobile), Lucent Technologies and Avaya.

During her time at Avaya, Kate held a number of posts including UK & Ireland Marketing Manager, and Head of Direct Marketing, EMEA, as well as being seconded as Marketing Director for Spain & Portugal based in Madrid and Country manager

Kate set up her own consultancy specializing in B2B Direct Marketing in 2003 and is a Fellow of the Institute of Direct & Digital Marketing. She gained her MBA from Henley. She lectures and tutors for several colleges, including Oxford College of Marketing and has worked with the Institute of Direct Marketing, on its B2B lead management courses.

Kate is the Marketing Director at Myriad Group AG, where, since 2008 she has led all aspects of their Marketing function including Branding & PR. In this role she led the creation, development and execution of the company’s corporate identity, as well as overseen many internal and external programmes as the company grew from 80 to over 800 people.



“Kate is a bright and extremely experienced marketeer with extensive hands-on experience of every aspect of successful, results orientated direct marketing campaign management.”
(Dave Davies – Head of Marketing Services, UK/I, Avaya UK)

“Kate is a very professional marketer and capable trainer. Her edge is delivered through a practical understanding and experience of marketing in the ‘real world’. I would have no hestitation in recommending Kate – as either a knowledgeable marketing leader OR a marketing trainer.”
(Jane Waight – Director, Partner Marketing at Cisco)

“Kate’s an absolute marketing expert in the telecoms and mobile markets. Not only is her industry knowledge indepth but she’s also a true marketing professional with excellent knowledge on building a brand. And she certainly knows how to maximise Mobile World Congress! Kate’s great fun to work with and all our team at onechocolate really enjoy working with her.”
(Sue Grant – Director, Onechocolate Communications)

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