Conference and Forum,

October 18, 2012

Willbrook Platinum Convention Center,
Bucharest, Romania


K Key Note
P Panel Discussion
W Workshop

09:30 - 10:10

Mohamad Mourad
Google Gulf Regional Manager

One of Google’s favorite circuit speakers specializes in the Future of Internet. Mohamad will share how Social Media (SM) can become a powerful tool for marketers, going beyond destination with SM and how YouTube has created opportunities.

Speaker Bio

Youtube R(e)volution!

How to use YouTube to effectively increase  reach and revenues. Case studies and key learning for Romanian Marketing Professionals.


10:10 - 10:50

Peter A. Blackwell
Managing Director, 4 Thought

Canadian Tire is to Canada, what Sarmale is to Romania – an icon! Peter, with a $400m Marketing budget, 20 agencies and 500 stores across Canada generated positive revenue growth during tough times. Find out how Peter kept Canada’s most beloved brand in the hearts and minds of all Canadians!

Speaker Bio

Unlocking The Full Power Of Your Brand

Case studies on putting Brand First in your business.


10:50 - 11:30

Daniel Queva
Director of Marketing, Microsoft Office Division, CEE

Microsoft’s well sought and dynamic international speaker presents the transformation to address cloud opportunity and case studies on leveraging LinkedIn and optimizing your web site to drive trials.

Speaker Bio

Leveraging the Cloud to Building A Long-Lasting Relationship with Customers

Key drivers, challenges and case studies associated with moving to the Cloud.


11:45 - 12:20

Michael Ruckman
Founder, President and CEO, Senteo

Michael is a Master at showing banks how to treat customers. In some of the toughest environments, Michael has transformed these banks into true ‘consumer partners’.

Speaker Bio

Experiential Innovation

How Experiential Innovation can enhance any business and strengthen customer relationships with cases from different industries.


12:20 - 12:50

Kate Hamilton
Marketing Director, Myriad Group AG

You can’t possibly pack more Marketing experience in one person: Brand, product and channel management, pricing and digital. Kate is dynamic, she teaches at Oxford College and she tackles Digital Marketing to help you win!

Speaker Bio

Digital Marketing: What Does It Mean For Your Company?

Industry best practices. Tapping into SEO? How does it generate top line revenues? Case study.


14:25 - 15:10



How Smarter Marketing Will Boost Your Sales

Workshop sponsored by

How Cross-channel campaign management can help target thousand/ millions, with the right message, at the right time, through the right channel.

One of IBM’s popular presenters, Ruben specializes in cross channel campaign management. Find out how you can build an effective, ongoing dialogue with your customer or prospect through a complete interaction history that builds on past and current behavior. Case study.


Ruben Bru
IBM Director Speaker Bio

Banking & Insurance

The Relationship-Centric Bank

How bankers can build long-lasting, mutually beneficial relationships with customers.  Do customers really want more than good service at a low price?

Michael Ruckman
Founder, President and CEO, Senteo

Speaker Bio

FMCG Retail

How Much Social Media Presence is Really Required?

Successful case studies adopting social media and corresponding top line revenue effects.


Bogdana Butnar
Planner, Online Strategist and Blogger

Speaker Bio

15:10 - 15:55



Cloud Marketing!

Daniel Rusen leads an interesting and interactive discussion with the most important stakeholders of the Cloud: Client, Partner and Eurocloud Romania, the Cloud’s Forum in Romania and highlights why in the Marketing space, using Cloud can create and deliver the right message to the right person at the right time.


Daniel Rusen
Product Manager, Office 365, Microsoft Romania Speaker Bio

Banking & Insurance

Innovative Transaction Pricing

Through benchmarks, banks discovered they can charge for transaction fees and customers stated they would indeed pay! Successful case studies on how banks can move away from the traditional revenue generating model and embrace transaction fees.

Partner of Advisory services and qualified Marketing professional, Mike brings case studies to look beyond the obvious, he establishes bold pricing initiatives and wins!


Mike Jennings
Partner, Advisory services, PWC CZ

Speaker Bio

FMCG Retail

eCommerce 2.0

The leap from Online selling to fully integrated, total customer experiences. Case study.

Peter A. Blackwell
Managing Director, 4 Thought

Speaker Bio

16:25 - 16:55

Colin Shea
Vice President for Strategy, Planning and Regulation, Vodafone, CZ

Colin is a Marketing Wizard! He mixes bold pricing with innovative leading edge services and… Presto! Cool services that customers can’t get enough of. Find out how this strategist goes against the wave, use the ‘basic’ and transforms it into the ‘compelling’ and …generates revenues in the process.

Speaker Bio

Solo Network

Solo( internal code name): Colin reduces product complexities and facilitates a group wide launch. Case study on how you too, can do the same.


16:55 - 17:25

Ana Matos
Senior Partner, The Garrison Group

Ana is a Pro at Segmentation. With over 10 years specializing in the Segmentation she is a dynamic speaker and inspires her audience by asking simple yet effective questions about targeting and positioning. Learn from the regional case study of this rising star at Garrison Group.

Speaker Bio

Are You Customer Centric?

This is the first question in aiming for top line revenues. Case studies of segmentation in action.

17:25 - 17:45

Dragos Roua
Online Entrepreneur, Blogger, Writer

Self-confessed ‘Digital Nomad”, Networker ‘Extraordinaire’, Entrepreneur and self-publisher of several books, our last speaker ‘ walks the talk’ when it comes to Online self-promotion.

Speaker Bio

Personal Branding in The Age of Social Media

C-level, Marketing professional or Entrepreneur, Dragos inspires on how you too can develop your personal brand in the online environment.


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