CHECK OUT THE EVENT PRESENTATIONS!

Conference and Forum,

October 18, 2012

Willbrook Platinum Convention Center,
Bucharest, Romania

How You Can Leverage the Cloud to Deliver More Value to Customers

Daniel Queva
Director of Marketing, Microsoft Office Division, CEE

Daniel Queva is Director of Marketing in the Microsoft Office Division, with responsibility for marketing and selling Office 365, Microsoft’s cloud solution across Central Eastern Europe. Before joining Microsoft, he was co-founder and Vice President of Marketing for ZyLab, an international company specializing in document imaging and search technologies. We asked Daniel to outline some details from his presentation at the conference, and this is what he sent us:

The cloud is a great opportunity for marketers to build a deeper relationship with their existing and new customers.

Addressing this opportunity requires companies to re-tool and transform their business.  This transformation will impact how companies design and package products and services, how the price, how they incent their internal sellers and channel partners, how they market and manage the customer journey.

In this presentation, we will explore how Microsoft is adopting and leveraging the cloud to deliver more value to customers.  We will discuss the opportunity and challenges associated with marketing in and through the cloud.  We will focus on the importance of a good database connecting various customer touch points, on leveraging services like LinkedIn and Facebook to accelerate customer decision, syndicating content through partners to fill the funnel, as well as optimizing the web site through multi-variant testing to better guide customers through the purchase decision.

We will share examples of investments we are making in Romania, but also across Central Eastern Europe and Worldwide to build awareness, drive services trials, sales and upsell.  We will close this presentation by providing you with a short introduction to our customer relationship management services we make available to customers in the cloud.

We look forward to seeing you at Leaders in Marketing on October 18, 2012 in Bucharest and sharing our experience with you and getting your feedback on how you see the cloud as an enabler for your business!

 

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